Amazon Growth Agency That Optimizes for Profit, Not ACOS

The seller had been running the ads himself, pulling $3,000 a day in ad-attributed sales at 53% ACOS. That meant $1,590 a day going into ads, with half of it landing on searches that never turned into orders.

Grantis rebuilt the listings first, then cut the searches that only spent, tested where the ads actually convert, and set every bid against what the product earns after Amazon fees.

Four months later, the same $3,000 a day in ad sales cost $810 instead of $1,590. ACOS fell from 53% to 27%, and $780 a day stayed in the business, close to $23,000 a month in recovered margin.

A Sports & Outdoors seller had been selling the same product since 2016 and watching sales drop every year. Ads ran on a small budget with no plan behind them, and the warehouse was full of stock nobody knew how to move. The account was doing $21,000 a month with $2,200 going into ads.

Grantis built campaigns aimed at the keywords that decide rank in this category, set bidding by day and hour to buy cheaper clicks, fed the new search terms into the listings, and planned budget and inventory ahead so the stock kept moving.

Eight months later the account was doing $136,500 a month. Ad spend grew from $2,200 to $16,600, and TACOS moved only from 10.5% to 12.2%, because organic sales went from $8,200 to $88,100 and now carry most of the revenue. The product holds the number one organic position for its main keyword and a best seller badge, and the client sold through the old inventory and reordered.

A Clothing, Shoes & Jewelry seller had flat sales for three months and margins thin enough that the business had stopped making money. Ads were carrying almost everything: $57,000 a month in total sales, $42,000 of it from ads, at 26% TACOS. The goal was to become a top 3 seller in the niche by revenue.

Grantis launched campaigns built to win rank on the main keywords in the category, set bidding by day and hour to buy traffic cheaper, tested placements, and used coupons and deals alongside a pricing check against competitors.

Five months later sales had doubled to $110,500 a month. Ad spend grew from $14,900 to $22,000, but TACOS fell from 26% to 20%, because organic sales went from $14,900 to $36,500. The product reached a top 3 organic position for its main keyword, and the brand became a top 3 player in its niche by revenue.

A Beauty & Personal Care seller had revenue stuck for three months while ACOS climbed past 35%. The listings had no A+ content, titles and bullets were not written around what people actually search for, and the ad account was missing key search terms and whole campaign types.

Grantis started with the listing: A+ content, new titles and bullets built around the keywords that sell in this category, then rebuilt the campaign structure and tested placements and ad formats against each other.

In two months conversion rate went from 4% to 8%, organic revenue grew by 77%, and ACOS fell from 35% to 19%. Monthly revenue went from $17,000 to $38,000, with almost no increase in ad spend, because the traffic the brand was already paying for finally converted.